CEO FLY

GIRVAN “FLY” HENRY – 2020 BIO

Any label owner should grind just as hard as the artists do. Think It’s A Game Records Founder and C.E.O. Girvan “Fly” Henry most definitely does. The New York-born and Atlanta-raised entrepreneur, mogul, and philanthropist turned his local label and management company into a multi-platinum hit-making powerhouse with major distribution, numerous awards, and a place at the forefront of the culture. Run from its Atlanta headquarters complete with an office and studio and operated by a growing staff, the company embodies the same hunger that fueled its genesis in 2006.

“When you’re working to come up and you have a vision, most people don’t see it,” explains “Fly.” “They think it’s a game. So, you have to prove yourself and show them. That’s how the name came about as well as our whole mindset. We work the same way today.”

However, that vision started to come into focus during his childhood. He can vividly recall religiously picking up new rap and R&B CDs on release day. Moreover, he professes longtime fandom for hometown heroes such as OutKast. After a short stint as an artist, he tried his hand behind-the-scenes, managing future platinum star Jacquees in 2010, among other burgeoning acts. At the same time, he developed an acute business mind through making a name for himself in real estate as well as promoting club events and shows.

2011 saw him open up the sneaker store Fly Kix. A staple in the community, it became something of a de facto precursor to Think It’s A Game Records. “Fly” would play local artists over the speakers, and “employees and customers acted like our A&R and let us know what was hot.

One day, the music of Rich Homie Quan played throughout the store. Blown away by the rapper’s voice, Fly reached out and signed him. Shortly after, Trinidad James began frequenting Fly Kix and also landed a deal with Think It’s A Game Records. Trinidad’s “All Gold Everything” blew up as one of the biggest songs of 2012. Not only did it earn a gold plaque from the RIAA, but an interpolation of the track featured in Mark Ronson and Bruno Mars’ mega-hit, “Uptown Funk,” which scored GRAMMY® Awards in the categories of “Record the Year” and “Best Pop/Duo Performance.”

Meanwhile, Quan’s star skyrocketed. “Walk Thru” reached gold status, while “Flex (Ooh, Ooh, Ooh)” went double-platinum and soared to #1 at radio. Simultaneously, TIG7 Publishing garnered a trio of BMI Awards in the category of “Most Performed R&B/Hip-Hop Song” for “Flex (Ooh, Ooh, Ooh)”, YG’s “My Hitta” [feat. Rich Homie Quan & Jeezy], and Rich Gang’s “Lifestyle.”

That success continued in 2017. Following years of development, “Fly” steered YFN Lucci to stratospheric success. “Key To The Streets” [feat. Trouble & Migos] marked the company’s second consecutive #1 at radio, and it became platinum. “Everyday We Lit” followed with a gold certification.

Along the way, “Fly” orchestrated a high-profile distribution deal for Think It’s A Game Records with Warner Bros. Records. Under this partnership, Lucci’s full-length debut, Ray Ray from Summer Hill, captured spots in the Top 10 of the Billboard U.S. R&B/Hip-Hop and US Rap charts in addition to the Top 15 of the Top 200. Additionally, the label leader has been personally featured by everyone from XXL and BET to HipHopDX and more.

Such milestones can be credited to his insistence on a family bond.

“Everybody is family,” he goes on. “That’s so important. We sit down and have dinner together. We’re there to support one another. It’s a team. We all help each other out.”

That family vibe fuels the label’s first-ever compilation in 2018. The project showcases new anthems from the likes of Lucci as well as recent signings Q Money, Posa, Damar Jackson, and more.

“This is our first proper group project,” adds “Fly.” “We’ve talked about it for so long. It’s really going to showcase our brand.”

In the end, the C.E.O.’s grind only gets harder as Think It’s A Game Records gets bigger..

“I just want to put out quality music,” he leaves off. “When you hear that Think It’s A Game tag, I hope you know to expect quality. With Think It’s A Game, you’ll get that consistency and greatness. This next era is going to be huge. I can’t wait for what’s to come.”

THINK IT’S A GAME – 2020 BOILER?

Founded by C.E.O. Girvan “Fly” Henry, Think It’s A Game Records has quietly grown from a local label and management company into a multi-platinum hit-making powerhouse with major distribution, numerous awards, and a place at the forefront of the culture. 2012 marked a mainstream breakthrough for the company. Trinidad James’s “All Gold Everything” blew up as one of the biggest songs of 2012. Not only did it earn a gold plaque from the RIAA, but an interpolation of the track featured in Mark Ronson and Bruno Mars’ mega-hit, “Uptown Funk,” which scored GRAMMY® Awards in the categories of “Record the Year” and “Best Pop/Duo Performance.” Meanwhile, Rich Homie Quan’s star skyrocketed. “Walk Thru” reached gold status, while “Flex (Ooh, Ooh, Ooh)” went double-platinum and soared to #1 at radio. At the same time, TIG7 Publishing garnered a trio of BMI Awards in the category of “Most Performed R&B/Hip-Hop Song” for “Flex (Ooh, Ooh, Ooh)”, YG’s “My Hitta” [feat. Rich Homie Quan & Jeezy], and Rich Gang’s “Lifestyle.”

That success continued in 2017. Following years of development, “Fly” steered YFN Lucci to stratospheric success. “Key To The Streets” [feat. Trouble & Migos] marked the second consecutive #1 at radio, and it became platinum. “Everyday We Lit” followed with a gold certification. Along the way, he orchestrated a high-profile distribution deal for Think It’s A Game Records with Warner Bros. Records. Under this partnership, Lucci’s full-length debut, Ray Ray from Summer Hill, captured spots in the Top 10 of the Billboard U.S. R&B/Hip-Hop and US Rap charts in addition to the Top 15 of the Top 200. “Fly” has been personally featured by everyone from XXL and BET to HipHopDX and more.