The Label & Management Company
Think It’s A Game Records has become a powerhouse in the music industry because of the motivation and drive of Founder and C.E.O. Girvan “Fly” Henry.
The New York-born and Atlanta-raised entrepreneur, mogul and philanthropist is the visionary behind Think It’s A Game Records. Thanks to Fly and his team, Think It’s A Game Records is currently a multi-platinum, hit-making powerhouse with major distribution through Warner Records. Additionally, the mogul has earned numerous awards, accolades and runs a successful foundation, Trust In Giving.
“When you’re working to come up and you have a vision, most people don’t see it,” explains Fly. “They think it’s a game. So, you have to prove yourself and show them. That’s how the name came about as well as our whole mindset. We work the same way today as we did when we were founded in 2006.”
As a youth, Fly religiously picked up new rap and R&B CDs on release day and became a big OutKast fan. He also had aspirations to be an artist before trying his hand behind-the-scenes, managing future platinum star Jacquees in 2010, and other burgeoning acts. At the same time, he developed an acute business mind through making a name for himself in real estate as well as promoting club events and shows.
In 2011, Fly opened Atlanta’s popular sneaker store, Fly Kix. The store became a staple in the community, which became a de facto precursor to Think It’s A Game Records. Fly would play local artists over the speakers at his store, and employees and customers acted like our A&Rs to the streets.
One day, the music of Rich Homie Quan played throughout the store. Blown away by the rapper’s voice, Fly reached out and signed him. Shortly after, Trinidad James began frequenting Fly Kix and also landed a deal with Think It’s A Game Records. Trinidad’s “All Gold Everything” blew up as one of the biggest songs of 2012 and it was certified Platinum from the RIAA. Additionally, an interpolation of the track featured in Mark Ronson and Bruno Mars’ mega-hit, “Uptown Funk,” scored GRAMMY® Awards in the categories of “Record of the Year” and “Best Pop/Duo Performance” and won BMI’s Song of the Year Award.
Meanwhile, Quan’s star skyrocketed. “Walk Thru” reached gold status, while “Flex (Ooh, Ooh, Ooh)” went double-platinum and soared to #1 at radio for five consecutive weeks. Quan’s single “Type of Way” was also a hit, peaking at number 50 of the US Billboard Hot 100 and was certified Gold from the RIAA. Simultaneously, TIG7 Publishing garnered a trio of BMI Awards in the category of “Most Performed R&B/Hip-Hop Song” for “Flex (Ooh, Ooh, Ooh)”, YG’s “My Hitta” [feat. Rich Homie Quan & Jeezy], and Rich Gang’s “Lifestyle.”
That success continued in 2017. Following years of development, “Fly” steered YFN Lucci to stratospheric success. “Key To The Streets” [feat. Trouble & Migos] marked the company’s second consecutive #1 at radio, and it became platinum. “Everyday We Lit” followed with a gold certification. Along the way, “Fly” orchestrated a high-profile distribution deal for Think It’s A Game Records with Warner Bros. Records. Under this partnership, Lucci’s full-length debut, Ray Ray from Summer Hill, captured spots in the Top 10 of the Billboard U.S. R&B/Hip-Hop and US Rap charts in addition to the Top 15 of the Top 200.
Recently, the label has remained on the charts with smash records such as “Neat” by Q Money and “All Night Long” by YFN Lucci ft. Trey Songz. “Everybody is family,” says Fly. “That’s so important. We sit down and have dinner together. We’re there to support one another. It’s a team. We all help each other out.” In the end, the C.E.O.’s grind only gets harder at Think It’s A Game Records as the vision gets bigger.
“I just want to put out quality music, when you hear that Think It’s A Game tag, I hope you know to expect quality. With Think It’s A Game, you’ll get that consistency and greatness. This next era is going to be huge. I can’t wait for what’s to come.”